The CIM has selected Wattle to deliver a new CPD platform, combining the MemEx Member Portal with Microsoft Dynamics 365 to create a modern digital experience.
The Chartered Institute of Marketing (CIM) has selected Wattle to deliver a new CPD platform, helping create a modern digital capability that enables members to record, manage and demonstrate their continuing professional development through a seamless online experience.
The programme will begin with a comprehensive Discover & Design phase, bringing together stakeholders from across CIM to define requirements, map member journeys and establish a clear blueprint for delivery. This collaborative approach will ensure the platform aligns with CIM's strategic objectives while supporting the future evolution of its member services.
Built on Wattle's MemEx Member Portal and integrated with CIM's existing Microsoft Dynamics 365 platform, the solution will provide a scalable foundation for CPD. Members will be able to record learning activities, upload supporting evidence and monitor their progress through a modern self-service experience, while giving CIM greater visibility, automation and operational efficiency.
As the world's leading professional marketing body, CIM is committed to supporting marketers throughout every stage of their careers. The new platform represents another important step in the organisation's digital roadmap, creating a future-ready CPD capability that can continue to evolve alongside the needs of its members.
We're delighted to be partnering with CIM on such an important initiative. Continuing Professional Development sits at the heart of every professional body, so creating an experience that is simple for members and efficient for internal teams is essential. By combining our MemEx platform with CIM's existing Microsoft investment, we're looking forward to delivering a modern CPD capability that provides a strong foundation for future innovation.
David Abraham, Chief Executive Officer