About Us

We're one of the UK's leading independent membership technology specialists, helping membership organisations strengthen member relationships through connected digital experiences.

Wattle Boardroom

Dedicated to membership, driven by technology.

Wattle is an independent software company focused exclusively on the membership sector. For more than 20 years we've partnered with professional bodies, trade associations and institutes, combining specialist membership expertise with proven Microsoft technology to help organisations strengthen member relationships, simplify operations and deliver exceptional digital experiences.

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20+

years experience

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200+

digital projects 

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65+

membership organisations

  

What makes us different

Our vision is to connect membership organisations and their members in ways nobody imagined possible.

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Membership Expertise

Membership isn’t one of many sectors we serve - it’s our sole focus, shaping every solution we design and build.

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Proven Technology

Built on Dynamics 365, Umbraco, and Azure OpenAI, MemEx combines proven technology with membership best practice.

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Collaborative Partnerships

We work as an extension of your team, supporting transformation, continuous improvement and long-term digital success.

  

Trusted by the sector

From specialist associations to some of the UK's largest professional bodies, we're proud to partner with membership organisations shaping industries, professions and communities.

 

Cim
Gsl
Ipa
Rae
Ruk
Iol
Cioe
Cipfa
Ciwm

  

 

Our people

Technology doesn't deliver successful transformation. People do. Meet the team leading Wattle's vision, product innovation and client partnerships.

 

David Abraham

David Abraham

Chief Executive Officer

David guides Wattle’s strategic direction, driving innovative digital transformation for membership organisations. With over 25 years in technology and 15 years in senior leadership, he champions client-focused solutions using Microsoft Dynamics 365 and Umbraco. David’s expertise ensures Wattle’s MemEx platform empowers clients to engage members effectively, delivering impactful CRM and website experiences.
Andrew Vance

Andrew Vance

Chief Commercial Officer

Andrew leads Wattle’s commercial strategy, driving growth through innovative marketing and sales initiatives. With over 25 years of experience, he identifies opportunities to deliver tailored Umbraco and Dynamics 365 solutions. Andrew’s passion for client success ensures Wattle’s MemEx platform enhances engagement, supporting membership organisations’ digital transformation goals.
Kelly Abraham

Kelly Abraham

Chief Financial Officer

Kelly oversees Wattle’s financial strategy, ensuring robust planning, budgeting, and forecasting to support growth in delivering cutting-edge software. With meticulous attention to detail, Kelly manages financial operations, enabling Wattle to empower membership organisations with transformative CRM and website solutions. Kelly’s insight aligns resources with our mission to enhance member experiences.
Katie Molloy

Katie Molloy

Head of Delivery

Katie leads Wattle's project delivery operations, ensuring the seamless execution of digital transformation initiatives for membership organisations. With extensive experience in agile project management and a passion for client success, Katie oversees cross-functional teams to deliver innovative solutions leveraging our MemEx platform.
Luke Fletcher

Luke Fletcher

Head of CRM

Luke leads Wattle’s CRM initiatives, drawing on over 26 years of experience to deliver transformative Microsoft Dynamics 365 solutions. Specialising in customisation and data migration, he empowers membership organisations with seamless CRM systems. Luke’s expertise ensures Wattle’s MemEx platform drives operational efficiency.
Alex Wines

Alex Wines

Development Manager

Alex oversees Wattle’s software development, leading teams to deliver innovative Umbraco solutions for membership organisations. With over a decade in the sector, he ensures MemEx Web and Member Portal solutions exceed client expectations. Alex’s agile leadership delivers high-quality, member-focused digital experiences.
Steph Liddington

Steph Liddington

Head of Client Success

Steph leads Wattle’s client success function, ensuring clients receive the guidance, support, and partnership they need to achieve lasting value from their digital investment. She works closely with membership organisations to understand their goals, strengthen relationships, and support the successful adoption of Wattle’s MemEx platform. Steph’s focus on service quality and long-term client outcomes helps ensure Wattle’s clients continue to evolve with confidence.