A MemEx platform combining Microsoft Dynamics 365, Umbraco and bespoke digital services to support national awareness campaigns, trusted health information and public engagement.
Summary
The Royal Osteoporosis Society (ROS) partnered with Wattle to implement a MemEx platform spanning Microsoft Dynamics 365, Umbraco and bespoke public-facing digital services. Alongside modernising the charity's digital estate, Wattle developed innovative digital tools that helped ROS deliver trusted health information, support national campaigns and improve engagement with the public.
Client
The Society is the UK's leading bone health charity, dedicated to improving bone health and supporting people affected by osteoporosis. Its digital services play a vital role in raising awareness, providing trusted clinical information and encouraging earlier diagnosis and intervention across the UK.
Challenge
The Society relied on its digital platforms to deliver trusted health information, support national awareness campaigns and engage a broad audience including patients, healthcare professionals and supporters. These services needed to remain accessible, reliable and capable of responding quickly to changing clinical guidance and campaign priorities.
The charity required a connected digital platform that combined content management, CRM and bespoke public-facing services, while giving internal teams the flexibility to evolve digital services without unnecessary technical complexity.
Solution
Wattle implemented a MemEx platform bringing together Microsoft Dynamics 365, Umbraco and a range of bespoke digital services. The platform provided a modern, scalable foundation for the charity's digital estate, enabling internal teams to manage content more efficiently while supporting ongoing digital development and national campaigns.
A key element of the programme was the design and development of the Osteoporosis Risk Checker, an interactive self-assessment tool that enabled members of the public to better understand their bone health and take appropriate next steps. Built within the wider platform, the service supported high-profile awareness campaigns while providing ROS with a flexible solution that could evolve alongside future clinical guidance and campaign activity.
Impact
Connected Platform
Unified MemEx platform combining Microsoft Dynamics 365, Umbraco and bespoke digital services.
Osteoporosis Risk Checker
Interactive self-assessment tool supporting national awareness and early intervention.
Better Public Engagement
Trusted digital experiences for patients, healthcare professionals and supporters.
Editorial Control
Enabled internal teams to manage and evolve digital content with confidence.
Scalable Digital Services
Secure, high-performing platform capable of supporting national campaigns and high volumes of public engagement.