A phased MemEx CRM implementation transforming an inherited Microsoft Dynamics 365 platform into a modern, scalable foundation for member engagement and future digital services.
Summary
The National Office of Animal Health (NOAH) partnered with Wattle to adopt and modernise its existing Microsoft Dynamics 365 CRM. Beginning with a structured systems onboarding, the programme evolved into a comprehensive MemEx CRM implementation that simplified operations, improved member management and established a future-ready platform for continued digital innovation.
Client
NOAH is the UK's leading trade association representing the animal medicines industry. Representing around 97% of the sector, NOAH works with members, government and industry partners to promote animal health, responsible medicine use and high standards of animal welfare.
Challenge
NOAH's Microsoft Dynamics 365 CRM had been implemented by another supplier and contained significant customisation supporting membership, renewals and operational processes. While the platform remained business critical, it had become increasingly difficult to maintain and evolve with confidence.
NOAH needed a trusted technology partner capable of taking ownership of the platform, reducing technical complexity and creating a clearer roadmap for future development without disrupting day-to-day operations.
Wattle have been fantastic to work with on our CRM rebuild project. Their team have demonstrated strong technical expertise, a friendly, approachable and collaborative attitude, and a thorough understanding of the potential of Dynamics 365.
We’re delighted with the results and wouldn’t hesitate to recommend them.
Dawn Howard, CEO, National Office of Animal Health
Solution
Wattle began with a structured Systems Adoption programme, undertaking a detailed review of NOAH's existing Dynamics 365 environment before defining a roadmap for its future evolution. Rather than simply supporting the inherited platform, Wattle progressively rebuilt core CRM functionality using MemEx CRM, simplifying processes and improving maintainability.
The programme enhanced member management, reporting, engagement tracking and operational workflows while establishing Microsoft Dynamics 365 as NOAH's single source of truth. The modernised platform also created the foundation for the next phase of NOAH's digital roadmap, including the implementation of a MemEx Member Portal.
Impact
System Adopted
Onboarded and modernised an inherited Microsoft Dynamics 365 platform.
MemEx CRM
Rebuilt core CRM capabilities using Wattle's MemEx CRM platform.
Single Source of Truth
Strengthened data quality, reporting and member management through one connected CRM.
Improved Operations
Simplified administration and enhanced member engagement across the organisation.
Future Ready
Scalable digital foundation supporting NOAH's ongoing roadmap, including the MemEx Member Portal.