A connected MemEx platform replacing fragmented legacy systems across CRM, website and member portal, improving member self-service and reducing long-term operational risk.
Summary
The Geological Society of London partnered with Wattle to replace fragmented legacy systems with a unified MemEx platform spanning CRM, member portal and website. The new digital foundation supports global membership services, improves self-service and reduces long-term operational risk.
Client
The Society is the world's oldest professional body for Earth science, supporting a global community of more than 12,000 members through research, publishing, education and public engagement.
Challenge
The Society's existing digital estate had evolved over many years, resulting in disconnected systems that made it difficult to deliver a seamless experience for both members and internal teams.
A legacy CRM, ageing Sitecore website and multiple standalone systems created unnecessary complexity, duplicated data and limited the Society's ability to evolve its digital services. The challenge was to modernise these critical platforms without disrupting day-to-day operations for a large international membership organisation.
Wattle brought strong technical expertise, a collaborative approach and a real understanding of our goals as a membership organisation. The MemEx platform has helped us enhance the experience for our members and streamline our internal processes.
Jenny Boland, Director of Membership, Geological Society
Solution
Wattle delivered a fully integrated MemEx platform, bringing together a new Microsoft Dynamics 365 CRM, a secure Member Portal and a modern Umbraco CMS website into a single digital foundation.
The new platform centralises membership management, supports online member self-service, streamlines key business processes and provides editorial teams with a flexible, component-based website that is easier to manage and maintain. Integration across CRM, website and portal has simplified data management, improved user journeys and created a scalable platform that can continue to evolve alongside the Society's ambitions.
Impact
Connected Platform
CRM, website and member portal working seamlessly together.
Empowered Members
Secure self-service for members anytime, anywhere.
Easy Content Management
A flexible Umbraco website that's easier to update and maintain.
Smarter Data
Consistent information and clearer reporting across the Society.
Future Ready
A scalable platform built to evolve with the Society's ambitions.