A modern Umbraco website integrated with Microsoft Dynamics 365, delivering engaging fundraising journeys, streamlined content management and a scalable digital platform for future growth.
Summary
Dogs for Good partnered with Wattle to replace its ageing WordPress website with a modern Umbraco platform integrated with Microsoft Dynamics 365. Working alongside existing technology partners, Wattle delivered sophisticated fundraising and sponsorship journeys while giving internal teams greater control over content and creating a scalable platform for the charity's continued growth.
Client
Dogs for Good is a UK charity that transforms lives through the power of specially trained assistance dogs, supporting adults and children with physical disabilities, autism and dementia. Its website plays a vital role in fundraising, sponsorship, awareness and supporter engagement.
Challenge
Dogs for Good's existing WordPress website no longer met the charity's growing needs. It provided a poor editing experience, limited integration with Microsoft Dynamics 365 and struggled to support modern fundraising and sponsorship journeys.
The charity also operated within a multi-supplier environment, with separate partners responsible for creative design and CRM. Wattle needed to deliver a technically complex Umbraco implementation while collaborating closely with existing suppliers and ensuring a seamless experience for supporters.
Since go-live, Wattle’s support has been responsive, easy to engage with and seamless. The team clearly understands the nuances of our website and requirements, which has made ongoing support straightforward and reassuring.
Laura Vaughan, Digital Marketing & Campaigns Manager, Dogs for Good
Solution
Wattle rebuilt the public website on Umbraco, creating a flexible, component-based platform that empowers internal teams to manage content without developer support. The new website was designed to be accessible, scalable and easy to evolve while supporting the charity's ambitious fundraising objectives.
Through secure API-based integration with Microsoft Dynamics 365, Wattle delivered sophisticated donation and sponsorship journeys, including the bespoke Sponsor a Puppy experience. Donations, Gift Aid declarations, supporter details and consent preferences are captured directly within CRM, providing a connected digital experience without compromising data quality or governance.
Impact
Modern Website
Replaced an ageing WordPress website with a scalable, accessible Umbraco platform.
Improved Fundraising
Delivered integrated donation and sponsorship experiences that make it easier for supporters to contribute.
Connected CRM
Integrated Umbraco with Microsoft Dynamics 365, ensuring supporter data flows securely and accurately into CRM.
Empowered Content Teams
Enabled non-technical staff to create and manage content through flexible, component-based editing.
Future Ready
Created a robust digital platform capable of supporting the charity's fundraising and digital ambitions for years to come.